Entries for December, 2007
In the past, tattoos were seen as a sign of rebellion. These imprints have a sense of permanency on them. They are not easily erased and people ages 26 to 40 go for them. It is for this reason that advertisers are using the concept of tattoos to market their clients’ products. On the downside, however, tattoos are becoming more and more acceptable. As people welcome the existence of tattoo more, its edginess degenerates. This also rings true when it comes to the tattoo’s value in advertising.
According to David Crockett, the assistant professor of marketing at the University of South California, “There is always an element of rebellion or rite of passage with these things. What makes them interesting is how the marketplace appropriates that rebelliousness and serves that back to you in the form of an energy drink.” Recently, the 7-Eleven convenience store started to sell the Inked. It is an energy drink that is especially made for people who have tattoos or those who would like to regard themselves to be the tattoo type.
Advertisers of autos also make use of the tattoo. As consumers of our modern times are geared towards the television, the internet, and to technology in general, advertisers are seeking ways and ways to further advance their modus operadis as well as to seek for various means to get the interest of possible buyers. According to Kevin Lane Keller, a marketing professor in Tuck business school at Dartmouth College, “marketers use tattoos both as a cultural icon and as the method to deliver the message…It’s an attempt to do something different in a fresh way.”
A short time ago, Volvo made use of tattoos in creating their ads. In that ad, there is a fictional character that has tattoos which spelled out the coordinates of an undersea location of $50,000 in gold coins. Aside from this, the keys to a new car also found its way in the tattoo. Linda Gangeri, who is the national advertising manager of Volvo Cars of North America, stated that the tattoo man was Volvo’s way of calling other people to think differently about the brand.
Source: iht.com
Written by autopartsware at 06:18 AM.
Those who own four-wheel-drives of Toyota, Nissan Patrol or Jeeps will have to pay twice as much if they park their vehicle outside their houses. This will all happen if the City of Sydney decides to adopt this strategy. Similar to the steps done by the North Sydney Council, there are already considerations of minimizing the cost of residential as well as business parking permits of those whose cars will do well and follow the Green Vehicle Guide of the Federal Government. The said guide rates vehicles based on the carbon dioxide present on their emissions.
On the ongoing proposal, those who own low-emission cars like the Toyota Camry, Prius, as well as the Holden Astra will be fined only $22. This is only half of the running price of a standard permit. As for vehicle rated poorly basing from the Green Vehicle Guide, their owners are to be fined by $90. This is more than four times than the fine of those who own low-emission vehicles are supposed to pay. When it comes to mid-rating vehicles like the Nissan Navaras, owners will be fined $45, half of what will be fined those who own vehicles with poor emissions.
The abovementioned proposal has already passed the City of Sydney finance committee. Word has it that it has a good chance of being rubber stamped by next official council meeting. When asked, Tony Pooley mentioned that this proposal is likely to hit the poor people the word. He adds that the “Council needs a process where concession-card holders and large families should have a way for seeking dispensation for fee increase.”
Source: smh.com.au
Written by autopartsware at 05:10 AM.
According to Gavin Fisher, an expert when it comes to air quality, an ill-maintained diesel truck contributes to air pollution big time. In fact, it is a worse polluter than over a thousand well run cars in New Zealand. Lately, the government has been doing preparation in order to outlaw older cars. This move is supposed to pave the way for better exhaust emissions and to minimize the contributing further to air pollution. Mr. Fisher mentioned to 60 Minutes that the advantage of buying 1000 new cars and maintaining their good quality are overwhelmed by even one poorly tuned diesel truck or bus.
When it comes to clean vehicles with good emissions, Mr. Fisher said that ordinary petrol cars are quite clean and this holds especially true for the new ones. He adds “but diesel vehicles—especially those which are badly tunes—are quite dirty.” Further on, around 70 percent of the air pollution in New Zealand came from vehicles that have 30 percent fleet. This especially holds true particularly for diesel vehicles.
If one will read the report prepared by Mr. Fisher, one will realize that the air pollution in New Zealand is able to claim around 1100 lives yearly. This has just got to stop. The man believes that poorly maintained diesel-powered trucks are the main culprit.
Dr Julia Peters, a clinical director, believes that the provisions that are to be done will be a good means to create a healthier environment for all. Areas that are heavily polluted are harmful to its inhabitants especially for the children. "With the trend towards locating centres away from residential and into commercial and light industrial areas children may be being exposed to more emissions from vehicles and industry, and this needs considered action."
Read more at nzherald.co.nz
Written by autopartsware at 08:40 AM.
In the near future, there’s a good chance that smoking in cars that have children as passengers will be against the law. The idea to have this implemented in a wider-scale started with what is happening now it Nova Scotia. In that small town, smoking in cars that have children passengers is banned. Recently, however, the Conservative government has been showing its support to the idea. If everything pushes through, the bill that bans smoking in cars if there is a child on it—by child, the bill states below 18 years of age—will be passed.
The abovementioned bill was pushed through by Dave Wilson, a Liberal member. When asked on the matter he testifies that “[i]n some cases, especially when it comes down to protecting children, there has to be some form of regulation and some legislation that’s there. I think this kind of legislation just makes people realize that it’s the wrong thing to do.”
According to Wilson, the town of Wolfville N.S. was the first to implement this ban. After Wolfville implemented it, he started to realize that it could be the right thing to do. It serves to heighten the awareness of locals regarding the hazards cigarette smoke can cause to children. In our time, it seems important to make the people realize that second-hand smoke is also harmful. Wilson adds, “I don’t think you have the right to harm other people and in this case, especially in a confined area such as a car, it makes perfect sense.”
Source: canadianpress.google.com
Written by autopartsware at 06:21 AM.
It had long been proven that advertising can really do wonders to increase sales. Aside from the information it provides, it also creates a wide-ranging impression on the possible consumers of actually needing the product that is being advertised. The one that serves as the moving force or the impetus behind this could be, as many believe it to be, is the power of suggestion.
As advertising can be this influential, it is not surprising that good advertising almost always lead to an increase in demand. From a recent report released by the Integrated Media Measurement Inc. (IMMI), it showed that Japanese automakers seem to be creating more effective advertising than US automakers. According to the report, Japanese ads have more focus, they are much better geared towards their target audience and consumers than American-made ads are. Hence, these Japanese-made ads are able to perform better.
The report was made based on television and radio ads, discounting online opportunities. However this is the case, it seems that the results are rather interesting. The report was really able to show how important setting one’s target market is, regardless whether the ad is online or not. Researches were able to note that Japanese car ads were able to have 22% more consumers than US cars ads. IMMI’s head of research Amanda Welsh, testifies that “[r]ather than looking at isolated data, which will yield an incomplete picture, marketers need to implement a cross-platform measurement strategy to evaluate the effectiveness of campaigns that are on multiple platforms. In addition to providing a more accurate analysis, this will also give marketers insight on how to use their budgets more efficiently and exponentially increase their reach by exploiting the synergy between media platforms.”
Source: bizreport.com
Written by autopartsware at 12:22 AM.